24S (formerly 24 Sèvres) is a Paris-based online luxury fashion boutique and part of the prestigious LVMH group (Moët Hennessy Louis Vuitton). Launched in 2017, 24S offers a distinctive, tightly curated selection of more than 300 luxury and contemporary brands, including exclusive collections from major houses like Celine, Dior, and Louis Vuitton—labels that are rarely available online. The platform caters to discerning fashion lovers around the world who seek authentic Parisian style, rare pieces, and exceptional service comparable to visiting the legendary Le Bon Marché department store.
A 24S promo code gives customers the chance to buy clothing, bags, and shoes from leading designers at a substantial discount, making the world of Parisian high fashion more accessible. The company regularly holds private shopping events, grants generous discounts to loyalty program members, and launches special promotions on new arrivals.
How to save on 24S purchases
There are many reliable ways to cut your expenses when shopping at 24S, especially when you make smart use of every available coupon.
- Start with the Sale section, where past-season items are consistently marked down by up to 60%. At the end of each season (January–February and June–July), the Final Markdowns event brings reductions of up to 70–80%. This is the best moment to pick up luxury pieces at the lowest possible price, particularly when a timely coupon adds another layer of savings.
- Join the La Carte 24 Sèvres loyalty program. Membership is free, and every euro/dollar spent earns points. Once you accumulate 500 points, you receive a Journée Privilège—a full day to shop with a 10% discount on most brands. The higher your tier (Initié, Privilégié, Exclusif), the more privilege days you receive, along with benefits like free shipping, access to private sales, and a personal stylist. A loyalty-event coupon can further enhance these perks.
- Subscribe to the email newsletter to receive a 10–15% welcome discount on your first order (usually valid on full-price items). The newsletter regularly includes exclusive promo codes, early access to sales, and information about new arrivals, often accompanied by a limited-time coupon that boosts initial savings.
- Watch promotional events held several times a year, where spending a certain amount (e.g., €500) unlocks a discount (e.g., €100). These offers often apply to full-price items and become even more advantageous when combined with an eligible coupon that stacks or supplements the promotion.
- Take advantage of free express shipping on orders above a certain threshold. The minimum varies by country (typically €200/$200), and the delivery is always express (2–4 days), which is a significant perk that pairs well with any active coupon.
- Shop off-season. Cashmere coats and sweaters cost less in spring, while summer dresses and sandals are best purchased in autumn. The classic design of many luxury items ensures they remain relevant, and an off-season coupon helps reduce prices even further.
- Look out for new-customer offers. From time to time, 24S releases promo codes for 15–20% off a first order, sometimes including brands usually excluded from sales. These frequently appear alongside an additional welcome coupon that can elevate the overall discount.
- Use cashback services. Some platforms provide cashback on 24S purchases, which, combined with promo codes, seasonal sales, and an occasional cashback-friendly coupon, yields maximum savings.
Adventures of a Couponista plays an important role in helping luxury fashion enthusiasts save money on 24S. Our team continuously monitors the official website, tracking all active promo codes, private event dates, and running promotions.
We verify each coupon, check usage conditions—especially brand exclusions—and publish only the best offers. We also follow the loyalty program closely and highlight the most advantageous ways to use Journée Privilège.
How to apply a 24S promo code
Valid 24S promo codes are always available at adventuresofacouponista.com. To activate a promo code:
- Go to the official site, 24s.com.
- Choose the items you want and add them to your cart.
- Open the shopping bag.
- At checkout, in the section showing the order total, find the field “Use a promotional code.”
- Enter the promo code copied from our site.
- Click Apply.
- Make sure the discount has been applied.
- Complete your order.
Important: many promo codes exclude certain brands (Louis Vuitton, Dior, Celine, Rimowa, etc.), so always read the terms carefully.
Current promotions
24S frequently runs a variety of promotions:
- Sale Section — ongoing discounts up to 60%, with final markdowns reaching 80% at season’s end.
- La Carte 24 Sèvres — loyalty program offering Journée Privilège (a 10% discount day), free shipping, and access to private sales.
- New Customer Offer — 10–15% off a first order when you subscribe to the newsletter.
- Tiered Discounts — promotions where the discount depends on how much you spend (e.g., €100 off €500).
- Free Express Shipping — complimentary express delivery on orders above a certain minimum (typically €200/$200).
All current promotions are regularly updated on the Adventures of a Couponista website.
Advantages and distinctive features
The main advantage of 24S is its exclusive access to LVMH brands. It is one of the few online retailers worldwide authorized to sell Celine, Dior, and Louis Vuitton, making it uniquely appealing to true fashion connoisseurs.
Authentic Parisian style. The 24S selection is meticulously curated by the buyers of the iconic Le Bon Marché. The assortment leans toward brands that embody Parisian chic—elegant, refined, and effortlessly stylish.
Exceptional service. 24S provides worldwide express shipping, personal stylist consultations via video chat, and distinctive packaging that recreates the feeling of shopping in a Paris boutique.
High-quality content. The platform provides more than products: editorials, designer interviews, and style guides help customers navigate the world of high fashion.
Product range
24S offers a wide range of luxury clothing, shoes, and accessories for women and men.
- Women’s clothing: dresses, skirts, trousers, jeans, tops, sweaters, jackets, coats from brands like Balenciaga, Chloé, Fendi, Isabel Marant, Jacquemus, Valentino.
- Women’s bags: iconic models from Celine, Dior, Fendi, Loewe, Moynat.
- Women’s shoes: heels, sandals, sneakers, boots from Christian Louboutin, Jimmy Choo, Gianvito Rossi, Roger Vivier.
- Men’s clothing: T-shirts, shirts, jeans, jackets from Ami, Kenzo, Stone Island.
- Men’s shoes and accessories: sneakers, boots, bags, belts from leading designers.
- Jewelry and accessories: pieces from Celine, Chloé, Isabel Marant.
- Beauty: niche fragrances and skincare.
24S is a unique gateway into the world of Parisian high fashion. It is more than an online store; it is a carefully curated space offering exclusive access to some of the most coveted luxury brands. Although the prices reflect the prestige of the labels, the loyalty program, frequent sales, and the use of promo codes through Adventures of a Couponista make Parisian style more attainable. With exceptional service, express shipping, and distinctive packaging, every order feels special. For anyone who values exclusivity, Parisian aesthetics, and items that are difficult to find elsewhere, 24S remains an outstanding choice.
